Friday 7 September 2012

Google piracy penalty unlikely to affect YouTube, Facebook, Twitter, and Tumblr search rankings

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It turns out that Google will weigh more than just the number of valid copyright removal notices it receives to downrank sites in search results as part of its updated algorithm penalizing pirate sites. Instead, a Google spokesperson told us that the new anti-piracy signal it's added to the algorithm uses multiple factors to determine its ranking, in addition to the over 200 signals already in use. What this all means is that Google doesn't believe the new piracy penalty will drop the rankings of iconic user-generated content sites like YouTube, Facebook, Twitter, Tumblr, Amazon, and others. We were told that in the company's internal testing of the updated algorithm it had not noticed such a change, and that the goal is to provide more...

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